Sept 9, 2021
Thousands are spent on cameras and accessories. Some photographers spend hundreds a year on their kit accessories to fix the peeling and faded zoom rings. Rubber bands do the trick for minor issues, but sometimes photographers are looking for professional solutions that aren't beige and stick out of their lenses.
The next solution could be the lens band, a product that resembles a livestrong bracelet. It helps with zoom creep, and comes in a few different colors, and sizes. However it typically doesn't cover the entire area of the lens.
There is one solution, so effective that the company has processed thousands of orders from its online store alone. The band.it, which is a professional, easy, fix to many if not all of the grip problems that trouble photographers all the time. It is a rubber ring lens replacement accessory, and is a bit thicker than the original OEM band that may be cracked or peeling. If your focus ring is cracked, definitely consider using the band.it as it comes in many colors, has a textured exterior that improves grip, and creates a protective barrier for your zoom and focus rings from hand oils and other contaminants.
“I use the band.it everyday. I couldn't imagine shooting without it.”
Band.it started in Sarasota, Florida with professional photographer Tom Bender. After years of photojournalism, he came up with the idea of a textured rubber ring replacement for his kit. Now, he had everyday lenses that took the brunt of the stress from the job, but over the 35 years of photography, he had amassed over 40 lenses, both corporate and personal glass. The older lenses had worn rubber rings and lost their grip, were peeling from the lens body, and were faded more gray than black. Broccoli bands, livestrong bracelets, although effective, were not professional camera lens rubber ring fixes. This is where he turned to RDM, at the time an early stage design engineering and rapid prototyping company, to develop a better, professional solution to lens creep, and fading peeling lens rings. His lenses are Nikon, but he knew all his other friends had other lenses from other manufacturers, like Canon, Sony, and Sigma. The band.it can fit on lenses from all these manufacturers, so Tom was able to solve not just his problem, but the problem of many others in other industries.